What’s the advantage of attending a bridal show? BSPi member surveys of brides attending their shows reveal that the overwhelming reason engaged couples come to the shows is to find vendors for their weddings. Sounds like a penetrating glimpse into the obvious…but it is good news for exhibitors.
While fashion shows, [...]
With all the wedding resources available that give brides monthly checklists outlining when they should book various wedding services, it makes sense to put your business in front of brides at the right time in their planning process. Do bridal shows present an opportunity to reach brides in all stages of wedding planning? Based on [...]
When one asks a wedding vendor what their biggest challenges are in selling to the bride, most often you will hear two things.
A recent article by a self-proclaimed “expert” on how brides think concluded that bridal shows are a thing of the past. BSPi begs to differ! Not just because we’re an organization of bridal show producers, but because we have the facts. Here they are…
National research among brides shows that nearly 40% attend a bridal show [...]
A study of engaged couples by Bridal Guide magazine revealed that grooms are increasingly involved in wedding planning, perhaps because they are also footing a major share of the cost of the wedding. The study found that one third of engaged couples are making their wedding decisions together and that almost six out of ten [...]
