What’s the advantage of attending a bridal show? BSPi member surveys of brides attending their shows reveal that the overwhelming reason engaged couples come to the shows is to find vendors for their weddings. Sounds like a penetrating glimpse into the obvious…but it is good news for exhibitors.
While fashion shows, [...]
Authored by Andy Ebon, regarding an experience of member Debra Hansen, producer of Bridal Spectacular Events, Inc.
It did not take long to find a reason to write a companion post to the one from the morning: Are you guilty of seat-of-the-pants marketing?
via We have a wedding marketing whiner Yes, whiner.
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In my new role, as Associate Representative, on the board of BSPI (Bridal Show Producers International), I have a resurgent interest in the relationship between show producers, exhibitors/advertisers, and the bride.
NEWS ANALYSIS AND OPINON: By now you may have heard about the Boston Bridal Show scam. If you haven’t, here is the short version, and a news video clip
With all the wedding resources available that give brides monthly checklists outlining when they should book various wedding services, it makes sense to put your business in front of brides at the right time in their planning process. Do bridal shows present an opportunity to reach brides in all stages of wedding planning? Based on [...]
